{"id":110,"date":"2011-01-03T20:46:05","date_gmt":"2011-01-03T20:46:05","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=110"},"modified":"2012-09-10T09:12:28","modified_gmt":"2012-09-10T09:12:28","slug":"revealing-a-giant","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=110","title":{"rendered":"Revealing A Giant"},"content":{"rendered":"<p>Cold Spring Harbor Laboratories in Long Island is a little known secret. In fact, it was the place DNA was founded. But no one knows that do they?<\/p>\n<p><!--more--><\/p>\n<p>Our Fleishman HIllard team was brought in to consult and produce a new interactive brand for Cold Spring. We created a very stripped down but nuanced site that reflected the lab&#8217;s innovative architecture and research. Pairing their offering down to Research and Education, we were able to bring focus to the brand, it&#8217;s mission, and how people navigated their site. We applied our user experience group, brand people, and designers to bring this thing together. It&#8217;s a major contender and needs a pro site to aptly reflect it online. <\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=111\" rel=\"attachment wp-att-111\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.a.home_.jpg\" alt=\"\" title=\"coldspring8.a.home\" width=\"675\" height=\"729\" class=\"alignnone size-full wp-image-111\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.a.home_.jpg 675w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.a.home_-200x216.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.a.home_-620x669.jpg 620w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=122\" rel=\"attachment wp-att-122\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring9.h.jpg\" alt=\"\" title=\"coldspring9.h\" width=\"675\" height=\"729\" class=\"alignnone size-full wp-image-122\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring9.h.jpg 675w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring9.h-200x216.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring9.h-620x669.jpg 620w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=115\" rel=\"attachment wp-att-115\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.internal1.jpg\" alt=\"\" title=\"coldspring8.internal1\" width=\"675\" height=\"729\" class=\"alignnone size-full wp-image-115\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.internal1.jpg 675w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.internal1-200x216.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/coldspring8.internal1-620x669.jpg 620w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,21],"tags":[86,66,25,89,65],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-interactive","tag-branding","tag-building-consensus","tag-design","tag-messaging","tag-science"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}