{"id":123,"date":"2011-01-04T04:29:04","date_gmt":"2011-01-04T04:29:04","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=123"},"modified":"2012-09-10T09:12:10","modified_gmt":"2012-09-10T09:12:10","slug":"plotting-personas","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=123","title":{"rendered":"Plotting Personas"},"content":{"rendered":"<p><img decoding=\"async\" title=\"More...\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" alt=\"\" \/><\/p>\n<p>The following presentation of user paths and personas is the distillation of 4 months of research. It was a profound insight to a client that was looking for their right audience.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=137\" rel=\"attachment wp-att-137\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-137\" title=\"AbuDhabi_Persona_Booklet_FINAL_Page_03\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_03-960x698.jpg\" alt=\"\" width=\"720\" height=\"523\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_03-960x698.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_03-200x145.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_03-620x451.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_03.jpg 980w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=127\" rel=\"attachment wp-att-127\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-127\" title=\"AbuDhabi_Persona_Booklet_FINAL_Page_13\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_13-960x698.jpg\" alt=\"\" width=\"720\" height=\"523\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_13-960x698.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_13-200x145.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_13-620x451.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_13.jpg 980w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=125\" rel=\"attachment wp-att-125\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-125\" title=\"AbuDhabi_Persona_Booklet_FINAL_Page_15\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_15-960x698.jpg\" alt=\"\" width=\"720\" height=\"523\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_15-960x698.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_15-200x145.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_15-620x451.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AbuDhabi_Persona_Booklet_FINAL_Page_15.jpg 980w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[61,67,47],"tags":[25,15,69,91,68],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-comm","category-personas","category-strategy-info-graphics","tag-design","tag-info-graphics","tag-middle-east","tag-personas","tag-research"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}