{"id":144,"date":"2021-09-09T05:11:19","date_gmt":"2021-09-09T05:11:19","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=144"},"modified":"2026-08-16T23:05:11","modified_gmt":"2026-08-16T23:05:11","slug":"breaking-into-dc","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=144","title":{"rendered":"Breaking Into DC"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=146\" rel=\"attachment wp-att-146\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"399\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.4.interactive.wall_-960x399.jpg\" alt=\"\" class=\"wp-image-146\" title=\"bgov.4.interactive.wall\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.4.interactive.wall_-960x399.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.4.interactive.wall_-200x83.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.4.interactive.wall_-620x257.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.4.interactive.wall_.jpg 1000w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=149\" rel=\"attachment wp-att-149\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"650\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.1.politico.ad_.jpg\" alt=\"\" class=\"wp-image-149\" title=\"bgov.1.politico.ad\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.1.politico.ad_.jpg 505w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.1.politico.ad_-200x257.jpg 200w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=148\" rel=\"attachment wp-att-148\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"639\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.2.politico.ad_-960x639.jpg\" alt=\"\" class=\"wp-image-148\" title=\"bgov.2.politico.ad\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.2.politico.ad_-960x639.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.2.politico.ad_-200x133.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.2.politico.ad_-620x413.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.2.politico.ad_.jpg 980w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=145\" rel=\"attachment wp-att-145\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"399\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.5.interactive.wall_-960x399.jpg\" alt=\"\" class=\"wp-image-145\" title=\"bgov.5.interactive.wall\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.5.interactive.wall_-960x399.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.5.interactive.wall_-200x83.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.5.interactive.wall_-620x257.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bgov.5.interactive.wall_.jpg 1000w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\n<br>\n<br>\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PROJECT DESCRIPTION<br>\nBloomberg was applying their metrics magic to D.C. legislation and procurement and needed an agency to launch their new product. We developed messaging and materials for print ads, outdoor, digital ads, a web site, metrics, and disruptive outdoor projections. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CREDITS<br>\nCreative Strategist: Steven Kostant<br>\nCreative Director: Peter Quinn<br>\nACD \/ Senior Art Director: Allen Hopper<br>\nPhoto Editor \/ Producer: Bryan Whitson<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,21,43,4,29],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-interactive","category-messaging","category-print","category-promotion"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/270"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}