{"id":151,"date":"2006-01-04T06:55:03","date_gmt":"2006-01-04T06:55:03","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=151"},"modified":"2012-10-29T00:27:15","modified_gmt":"2012-10-29T00:27:15","slug":"car-talk","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=151","title":{"rendered":"Car Talk"},"content":{"rendered":"<p>Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat.<\/p>\n<p>Lexus was rebranding their Lexus Link concierge service and we came up with a particularly nice POV that was from the drivers seat. The service was about the no-hands personal assistance. <\/p>\n<p>It was a nuts-and-bolts project where I handled everything from the pitch, the vendor selection and management, to the photoshop work, design, layout, and copywriting. pretty turn-key. <\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=487\" rel=\"attachment wp-att-487\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus1.jpg\" alt=\"\" title=\"lexus1\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-487\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus1.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus1-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus1-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus1-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=493\" rel=\"attachment wp-att-493\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus2.jpg\" alt=\"\" title=\"lexus2\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-493\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus2.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus2-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus2-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus2-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=488\" rel=\"attachment wp-att-488\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus3.jpg\" alt=\"\" title=\"lexus3\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-488\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus3.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus3-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus3-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus3-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=489\" rel=\"attachment wp-att-489\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus4.jpg\" alt=\"\" title=\"lexus4\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-489\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus4.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus4-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus4-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus4-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=490\" rel=\"attachment wp-att-490\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus5.jpg\" alt=\"\" title=\"lexus5\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-490\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus5.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus5-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus5-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus5-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=491\" rel=\"attachment wp-att-491\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus6.jpg\" alt=\"\" title=\"lexus6\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-491\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus6.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus6-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus6-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus6-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=492\" rel=\"attachment wp-att-492\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus7.jpg\" alt=\"\" title=\"lexus7\" width=\"710\" height=\"355\" class=\"alignnone size-full wp-image-492\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus7.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus7-200x100.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus7-620x310.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/lexus7-310x155.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,43,4],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-messaging","category-print"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}