{"id":22,"date":"2012-09-08T10:26:37","date_gmt":"2012-09-08T10:26:37","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=22"},"modified":"2012-12-28T12:44:46","modified_gmt":"2012-12-28T12:44:46","slug":"22","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=22","title":{"rendered":"ArtsEdge"},"content":{"rendered":"<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=407\" rel=\"attachment wp-att-407\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kc_logo.jpg\" alt=\"\" title=\"kc_logo\" width=\"710\" height=\"260\" class=\"alignnone size-full wp-image-407\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kc_logo.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kc_logo-200x73.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kc_logo-620x227.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kc_logo-310x113.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/18247678?byline=0&amp;portrait=0&amp;color=77cfd9\" width=\"710\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/18247678\">Kennedy Center ArtsEdge Celebratione Reel<\/a> from <a href=\"http:\/\/vimeo.com\/peterquinn\">Peter Quinn<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>We created video and other materials to brand and relaunch Artsedge, the education outreach division of the Kennedy Center. <\/p>\n<p>Over the course of the project, the concept and the reasons for the piece shifted dramatically, and we shifted with it. Below are some initial drafts and concepts that lead to the production you see here. <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kennedy-center-concept-board-v3_Page_1.jpg\" width=\"710\" alt=\"\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kennedy-center-concept-board-v3_Page_3.jpg\" width=\"710\" alt=\"\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kennedy-center-concept-board-v3_Page_4.jpg\" width=\"710\" alt=\"\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/kennedy-center-concept-board-v3_Page_2.jpg\" width=\"710\" alt=\"\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/story-board-2end-stage_980.jpg\" width=\"710\" alt=\"\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/story-board-2end.980.jpg\" width=\"710\" alt=\"\" \/><\/p>\n<p>PROJECT DESCRIPTION<br \/>\nThe Kennedy Center was celebrating the anniversary of establishing their educational outreach called ArtsEdge, and they needed to encapsulate the mission and impact they&#8217;ve brought to the frontier of arts eduction across the country. We developed messaging, a look and feel, and a brand mission stinger. <\/p>\n<p>CREDITS<br \/>\nCreative Strategist: Steven Kostant<br \/>\nCreative Director \/ Art Director: Peter Quinn<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,43,8],"tags":[86,25,36,33,34,35,82],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-messaging","category-video","tag-branding","tag-design","tag-directing","tag-music","tag-scoring","tag-storyboarding","tag-video"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/22\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}