{"id":277,"date":"2012-09-09T11:51:15","date_gmt":"2012-09-09T11:51:15","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=277"},"modified":"2012-12-28T12:25:44","modified_gmt":"2012-12-28T12:25:44","slug":"dai-brand-shift","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=277","title":{"rendered":"DAI Brand Shift"},"content":{"rendered":"<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=425\" rel=\"attachment wp-att-425\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_1.jpg\" alt=\"\" title=\"DAI_1\" width=\"710\" height=\"886\" class=\"alignnone size-full wp-image-425\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_1.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_1-200x249.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_1-620x773.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_1-310x386.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=424\" rel=\"attachment wp-att-424\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_2.jpg\" alt=\"\" title=\"DAI_2\" width=\"710\" height=\"988\" class=\"alignnone size-full wp-image-424\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_2.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_2-200x278.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_2-620x862.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_2-310x431.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=423\" rel=\"attachment wp-att-423\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_3.jpg\" alt=\"\" title=\"DAI_3\" width=\"710\" height=\"538\" class=\"alignnone size-full wp-image-423\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_3.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_3-200x151.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_3-620x469.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_3-310x234.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=422\" rel=\"attachment wp-att-422\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_4.jpg\" alt=\"\" title=\"DAI_4\" width=\"710\" height=\"1618\" class=\"alignnone size-full wp-image-422\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_4.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_4-200x455.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_4-620x1412.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/DAI_4-310x706.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/p>\n<p>PROJECT DESCRIPTION<br \/>\nDAI was looking to reshape their brand and business modality. We took their brand and rebuilt it from the ground up, gave them a new website that reflected the brand, and an intro video to push the new conversation. <\/p>\n<p>CREDITS<br \/>\nCreative Strategist: Steven Kostant<br \/>\nCreative Director \/ Art Director: Peter Quinn<br \/>\nACD \/ Senior Art Director: Allen Hopper<br \/>\nPhoto Editor: Bryan Whitson<br \/>\nDevelopment: Fleishman Hillard D.C.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,21],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-interactive"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=277"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/282"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}