{"id":31,"date":"2011-01-09T04:11:48","date_gmt":"2011-01-09T04:11:48","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=31"},"modified":"2012-09-17T10:49:50","modified_gmt":"2012-09-17T10:49:50","slug":"smithsonian-african-american-museum","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=31","title":{"rendered":"The Beloved Project"},"content":{"rendered":"<p>Activate the masses. Activate the collection.<\/p>\n<p><!--more-->We gave form to the mission of the African American Museum at the Smithsonian. We also created a strategy for social activation with building of a collection through inclusive participation. Taking cues from a novel by Toni Morrison, the Beloved Project became a concept for a worldwide virtual installation that would propagate content to the museum, it\u00e2\u20ac\u2122s website, and a screen at the physical location.<a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=34\" rel=\"attachment wp-att-34\"><img loading=\"lazy\" decoding=\"async\" title=\"3_jumbo.screen\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/3_jumbo.screen.jpg\" alt=\"\" width=\"800\" height=\"400\" \/><\/a><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=426\" rel=\"attachment wp-att-426\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/NMAAC_2.jpg\" alt=\"\" title=\"NMAAC_2\" width=\"710\" height=\"1698\" class=\"alignnone size-full wp-image-426\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/NMAAC_2.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/NMAAC_2-200x478.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/NMAAC_2-620x1482.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/NMAAC_2-310x741.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,73],"tags":[86,41,83,45,84,89,44],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-campaign-strategy","tag-branding","tag-development","tag-experiential","tag-fund-raising","tag-interactive","tag-messaging","tag-museum-collections"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/31\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/262"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}