{"id":4,"date":"2011-01-01T20:45:04","date_gmt":"2011-01-01T20:45:04","guid":{"rendered":"http:\/\/www.designisstrategy.com\/creative\/?p=4"},"modified":"2012-10-28T22:31:59","modified_gmt":"2012-10-28T22:31:59","slug":"drug-facts-made-sexy","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=4","title":{"rendered":"Anti-Drug Persuasion"},"content":{"rendered":"<p>For ONDCP, we had to present dry, boring drug facts to a teen \/ tween audience without using spin. How? You make it cool, immediate, and concentrate on the gross disgusting ramifications in big lo-fi video.<\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=482\" rel=\"attachment wp-att-482\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp_screen.jpg\" alt=\"\" title=\"ondcp_screen\" width=\"710\" height=\"592\" class=\"alignnone size-full wp-image-482\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp_screen.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp_screen-200x166.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp_screen-620x516.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp_screen-310x258.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/18248362?byline=0&amp;portrait=0&amp;color=77cfd9\" frameborder=\"0\" width=\"710\" height=\"500\"><\/iframe><\/p>\n<p><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=434\" rel=\"attachment wp-att-434\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp.jpg\" alt=\"\" title=\"ondcp\" width=\"710\" height=\"1926\" class=\"alignnone size-full wp-image-434\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp.jpg 710w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp-200x542.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp-620x1681.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ondcp-310x840.jpg 310w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22,21,43],"tags":[85,25,23,84,24,82],"class_list":["post-4","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavior-change","category-interactive","category-messaging","tag-behavior-change","tag-design","tag-flash","tag-interactive","tag-typography","tag-video"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/4\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}