{"id":751,"date":"2024-09-01T01:59:00","date_gmt":"2024-09-01T01:59:00","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=751"},"modified":"2026-08-17T15:08:38","modified_gmt":"2026-08-17T15:08:38","slug":"true-to-life","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=751","title":{"rendered":"Surfacing Olympus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CLIENT: OLYMPUS <br>PROJECT: MODERNIZE THE OLYMPUS BRAND <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We moved Olympus from \u201cthat camera company\u201d to a global leader in medical optics.We workshopped Olympus leadership to eventually reposition the brand, developing a unifying brand model and narrative under the line <em>True to Life<\/em>, then rolling it out across the U.S. divisions to eventual worldwide adoption and marketing. This new way of describing Olympus connected their legacy as a leader in photography and optics to the medical technology company they have become. <\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/TTL-website-copy-1.gif\" alt=\"\" width=\"720\" height=\"852\" class=\"alignnone size-full wp-image-772\"><\/p>\n<p><iframe loading=\"lazy\" title=\"Stephanie._True_to_Life._True_To_Health.\" src=\"https:\/\/player.vimeo.com\/video\/280839293?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Olympus._True_to_Life.\" src=\"https:\/\/player.vimeo.com\/video\/280839113?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-960x703.png\" alt=\"\" width=\"710\" height=\"520\" class=\"alignnone size-large wp-image-769\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-960x703.png 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-200x147.png 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-620x454.png 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-768x563.png 768w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/Screen-Shot-2018-07-19-at-9.30.51-PM-310x227.png 310w, 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