{"id":911,"date":"2024-03-22T11:38:00","date_gmt":"2024-03-22T11:38:00","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=911"},"modified":"2026-08-17T14:45:11","modified_gmt":"2026-08-17T14:45:11","slug":"show-some-love","status":"publish","type":"post","link":"http:\/\/www.designisstrategy.com\/work\/?p=911","title":{"rendered":"Federal Giving"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CLIENT: GLOBAL IMPACT \/ COMBINED FEDERAL CAMPAIGN<br>PROJECT: SHOW SOME LOVE CAMPAIGN<\/strong><br><br>When federal giving was down and needed a fresh take to get energized, I partnered with Global Impact to rebuild the Combined Federal Campaign better known as the CFC around something simple and human: employees nudging employees, a peer-to-peer play. We developed a new campaign identity, design, and message that moved participation back up through storytelling, video, and social activation.\u00a0Turns out giving people the agency to Show Some Love in their own way was just the trick to get people caring.. and giving again. As part of our campaign, we would enlist Federal employees to tell their stories to make need relatable. Because this was a Federal campaign, we couldn&#8217;t pay talent or misrepresent people in uniform so working with real people from real agencies was a must.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"864\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-960x864.jpg\" alt=\"\" class=\"wp-image-1091\" srcset=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-960x864.jpg 960w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-620x558.jpg 620w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-200x180.jpg 200w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-768x691.jpg 768w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-1536x1383.jpg 1536w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-2048x1844.jpg 2048w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-310x279.jpg 310w, http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SHOWSOMELOVEWORK-770x693.jpg 770w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2019 CFC Campaign Cheer\" src=\"https:\/\/player.vimeo.com\/video\/353901904?dnt=1&amp;app_id=122963\" width=\"710\" height=\"404\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CFC_PSA60_Final_2\" src=\"https:\/\/player.vimeo.com\/video\/447537913?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Alvin Shell speaking on behalf of the CFC\" src=\"https:\/\/player.vimeo.com\/video\/354402850?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CFC Reinaldo Cut-down\" src=\"https:\/\/player.vimeo.com\/video\/378286645?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lois Wellman for CFC.\" src=\"https:\/\/player.vimeo.com\/video\/353908223?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42],"tags":[],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=911"}],"version-history":[{"count":0,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/914"}],"wp:attachment":[{"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=911"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}