{"id":1150,"date":"2026-08-17T15:47:35","date_gmt":"2026-08-17T15:47:35","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=1150"},"modified":"2026-08-27T11:06:34","modified_gmt":"2026-08-27T11:06:34","slug":"making-public-art-work","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=1150","title":{"rendered":"Making Art Public"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Inviting Light grew out of Baltimore&#8217;s Bloomberg Philanthropies Public Art Challenge. We collaborated and activated the communications strategy alongside Central Baltimore Partnership, Bloomberg Philanthropies, and the Neighborhood Design Center, then built it out: branding, storytelling, placemaking, video, digital, email and live activations. One continuous line from the strategy to the illuminated space where people of Baltimore met.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"866\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-960x866.jpg\" alt=\"\" class=\"wp-image-1166\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-960x866.jpg 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-620x559.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-200x180.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-768x693.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-1536x1385.jpg 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-2048x1847.jpg 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-310x280.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage2-770x694.jpg 770w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inviting Light_ Year of Light (Captioned)\" src=\"https:\/\/player.vimeo.com\/video\/1061052861?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Kickoff Event Video<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"display:flex; flex-wrap:wrap; gap:8px;\">\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1077375679?h=17800caa91&#038;dnt=1\" style=\"flex:1 1 140px; aspect-ratio:1400\/421; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"505\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-960x505.jpg\" alt=\"\" class=\"wp-image-1167\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-960x505.jpg 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-620x326.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-200x105.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-768x404.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-1536x807.jpg 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-2048x1077.jpg 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-310x163.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invitinglight-montage1-770x405.jpg 770w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 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1056w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-homepage-768x1343.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-homepage-878x1536.png 878w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-homepage-310x542.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-homepage-770x1347.png 770w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"1847\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-projects.png\" alt=\"\" class=\"wp-image-1202\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/IL-website-projects.png 1056w, 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class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"display:flex; flex-wrap:wrap; gap:8px;\">\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1219003257\" style=\"flex:1 1 140px; aspect-ratio:9\/16; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1219005881?dnt=1\" style=\"flex:1 1 140px; aspect-ratio:9\/16; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1219003254?dnt=1\" style=\"flex:1 1 140px; aspect-ratio:9\/16; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"display:flex; flex-wrap:wrap; gap:8px;\">\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1219003255?dnt=1\" style=\"flex:1 1 140px; aspect-ratio:4\/5; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n  <iframe src=\"https:\/\/player.vimeo.com\/video\/1219013988?dnt=1\" style=\"flex:1 1 140px; aspect-ratio:4\/5; border:0;\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1447\" height=\"970\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-1.jpg\" alt=\"\" class=\"wp-image-1308\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-1.jpg 1447w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-1-768x515.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-1-310x208.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-1-770x516.jpg 770w\" sizes=\"auto, (max-width: 1447px) 100vw, 1447px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1447\" height=\"970\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-2.jpg\" alt=\"\" class=\"wp-image-1309\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-2.jpg 1447w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-2-768x515.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-2-310x208.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wayfinding-invitinglight-2-770x516.jpg 770w\" sizes=\"auto, (max-width: 1447px) 100vw, 1447px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ZoeCharlton\" src=\"https:\/\/player.vimeo.com\/video\/1221572038?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PhaanHouwng\" src=\"https:\/\/player.vimeo.com\/video\/1221571566?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EkeneIjeoma\" src=\"https:\/\/player.vimeo.com\/video\/1221571565?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2444X727 mockup_1 Inviting Light Display Ad\" src=\"https:\/\/player.vimeo.com\/video\/1161525052?h=409ff5d083&amp;dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DerrickAdams\" src=\"https:\/\/player.vimeo.com\/video\/1221607593?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"1352\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/invigintlight-graphicID.png\" 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