{"id":1330,"date":"2025-01-27T18:56:00","date_gmt":"2025-01-27T18:56:00","guid":{"rendered":"https:\/\/www.designisstrategy.com\/work\/?p=1330"},"modified":"2026-09-21T15:14:57","modified_gmt":"2026-09-21T15:14:57","slug":"uplift-hospitality","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=1330","title":{"rendered":"Empower W"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CLIENT: The American Hotel &amp; Lodging Association<br><br>PROJECT: We work with the AHLA to elevate the presence of hospitality in the national conversation. And with the FORWARD campaign, we help them raise the stakes for women in the field. We named and designed the FORWARD initative from brand to placemaking to events and video. Our creative support spans concept development, branding, copy, and production for programs that continue to grow year over year.<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2442\" height=\"1148\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1.png\" alt=\"\" class=\"wp-image-1358\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1.png 2442w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1-768x361.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1-1536x722.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1-2048x963.png 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1-310x146.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE4-1-770x362.png 770w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"2436\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla.jpg\" alt=\"\" class=\"wp-image-1368\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla.jpg 1125w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla-768x1663.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla-709x1536.jpg 709w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla-946x2048.jpg 946w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla-310x671.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-vert-ahla-770x1667.jpg 770w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background:linear-gradient(135deg,rgb(54,157,217) 0%,rgb(155,81,224) 100%);flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"621\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FWD-satrburst-animate.gif\" alt=\"\" class=\"wp-image-1332\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FWD-satrburst-animate.gif 1100w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FWD-satrburst-animate-768x434.gif 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FWD-satrburst-animate-310x175.gif 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FWD-satrburst-animate-770x435.gif 770w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"488\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-scaled.png\" alt=\"\" class=\"wp-image-1349\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-scaled.png 2560w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-768x146.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-1536x293.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-2048x390.png 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-310x59.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward-green-on-blue-770x147.png 770w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1952\" height=\"140\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward.png\" alt=\"\" class=\"wp-image-1350\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward.png 1952w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward-768x55.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward-1536x110.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward-310x22.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/SeeYouAt-forward-770x55.png 770w\" sizes=\"auto, (max-width: 1952px) 100vw, 1952px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1604\" height=\"104\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate.jpg\" alt=\"\" class=\"wp-image-1352\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate.jpg 1604w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate-768x50.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate-1536x100.jpg 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate-310x20.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/forward.buildelevate-770x50.jpg 770w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"625\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-forward-brandmarks.jpg\" alt=\"\" class=\"wp-image-1366\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-forward-brandmarks.jpg 1221w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-forward-brandmarks-768x393.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-forward-brandmarks-310x159.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-forward-brandmarks-770x394.jpg 770w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"306\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/banner-ad-forward-ahla.jpg\" alt=\"\" class=\"wp-image-1367\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/banner-ad-forward-ahla.jpg 1221w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/banner-ad-forward-ahla-768x192.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/banner-ad-forward-ahla-310x78.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/banner-ad-forward-ahla-770x193.jpg 770w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-low.gif\" alt=\"\" class=\"wp-image-1341\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-low.gif 640w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-low-310x174.gif 310w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023AHLA-Forward\" src=\"https:\/\/player.vimeo.com\/video\/824886979?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2442\" height=\"1148\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1.png\" alt=\"\" class=\"wp-image-1359\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1.png 2442w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1-768x361.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1-1536x722.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1-2048x963.png 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1-310x146.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE3-1-770x362.png 770w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2442\" height=\"1148\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1.png\" alt=\"\" class=\"wp-image-1357\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1.png 2442w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1-768x361.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1-1536x722.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1-2048x963.png 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1-310x146.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE5-1-770x362.png 770w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2442\" height=\"1148\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2.png\" alt=\"\" class=\"wp-image-1360\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2.png 2442w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2-768x361.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2-1536x722.png 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2-2048x963.png 2048w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2-310x146.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FORWARD-SLIDE2-770x362.png 770w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1311\" height=\"615\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-event-RightTheNarrative.jpg\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-event-RightTheNarrative.jpg 1311w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-event-RightTheNarrative-768x360.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-event-RightTheNarrative-310x145.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/ahla-event-RightTheNarrative-770x361.jpg 770w\" sizes=\"auto, (max-width: 1311px) 100vw, 1311px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AHLA FORWARD Momentum\" src=\"https:\/\/player.vimeo.com\/video\/707797778?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"415\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-high.gif\" alt=\"\" class=\"wp-image-1342\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-high.gif 739w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/2023AHLA-Forward-V4-high-310x174.gif 310w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AHLA_ForWard_sizzle\" src=\"https:\/\/player.vimeo.com\/video\/1228585875?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"777\" src=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AHLA-Forward-Sponsorship-Presentation-V2.0.jpg\" alt=\"\" class=\"wp-image-1339\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AHLA-Forward-Sponsorship-Presentation-V2.0.jpg 1400w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/AHLA-Forward-Sponsorship-Presentation-V2.0-768x426.jpg 768w, 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