{"id":271,"date":"2024-09-09T13:48:00","date_gmt":"2024-09-09T13:48:00","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=271"},"modified":"2026-08-26T09:45:20","modified_gmt":"2026-08-26T09:45:20","slug":"whats-going-on-now","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=271","title":{"rendered":"Reimagining The Arts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CLIENT: KENNEDY CENTER<br>PROJECT: WHAT&#8217;S GOING ON NOW<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I helped the Kennedy Center build a campaign and education program around Marvin Gaye&#8217;s legacy, using art to illuminate and drive social change. It brought younger, wider minds into the conversation, into the building, and encouraged a new audience to engage.  This new approach to programming avoided the drop-off in patrons that most legacy organizations fear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WGON Project Recap\" src=\"https:\/\/player.vimeo.com\/video\/69039495?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=429\" rel=\"attachment wp-att-429\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"620\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511.jpg\" alt=\"\" class=\"wp-image-429\" title=\"WGON_ProjectStratagy_9051\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511.jpg 823w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511-200x150.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511-620x467.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511-310x233.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_ProjectStratagy_90511-770x580.jpg 770w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=310\" rel=\"attachment wp-att-310\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"535\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905.png\" alt=\"\" class=\"wp-image-310\" title=\"create_905\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905.png 905w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905-200x118.png 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905-620x366.png 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905-310x183.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/create_905-770x455.png 770w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=307\" rel=\"attachment wp-att-307\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"886\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905.jpg\" alt=\"\" class=\"wp-image-307\" title=\"WGON_Banners_905\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905.jpg 905w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905-200x195.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905-620x606.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905-310x303.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/WGON_Banners_905-770x753.jpg 770w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.designisstrategy.com\/work\/?attachment_id=314\" rel=\"attachment wp-att-314\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1656\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-960x1656.jpg\" alt=\"What's Going On Now web site\" class=\"wp-image-314\" title=\"wgon_site\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-960x1656.jpg 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-200x345.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-620x1069.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-310x534.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site-770x1328.jpg 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/wgon_site.jpg 1068w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PROJECT DESCRIPTION<br>\nIn 1971, Marvin Gaye captured and commented on the spiritual and cultural chaos of the nation on the recording What&#8217;s Going On.<br>\nToday, the Kennedy Center has developed a program to explore Marvin Gaye&#8217;s music, the social issues that influenced his art, and reveal how those issues may seem as pertinent and influential to young artists today. Using his music as a catalyst, the project is meant to give young people the knowledge and tools to Think, Create, and Connect with their own form of expression\u00e2\u20ac\u201c and ask the question, &#8220;What&#8217;s Going On Now?&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CREDITS<br>\nCreative Strategist: Steven Kostant<br>\nCreative Director \/ UX \/ Art Director: Peter Quinn<br>\nACD and Senior Art Director: Allen Hopper<br>\nArt Direction: Will Bates, Matthew Wicke<br>\nPhoto Editor: Bryan Whitson<br>\nProject Management: Allegra Poggio<br>\nMedia Outreach and Social Strategy: Rosanna Maietta, Rachelle Lacroix<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[26,73,21,43],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-campaign-strategy","category-interactive","category-messaging"],"_links":{"self":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=271"}],"version-history":[{"count":0,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/1252"}],"wp:attachment":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}