{"id":703,"date":"2023-05-19T10:53:26","date_gmt":"2023-05-19T10:53:26","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=703"},"modified":"2026-08-22T13:12:41","modified_gmt":"2026-08-22T13:12:41","slug":"smoke-head","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=703","title":{"rendered":"Exposing The Facts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CLIENT: FDA\/TRUTH CAMPAIGN<br>PRJECT: Trading cards and posters produced for creative skunkworks project to reinvigorate the anti-smoking campaign. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1230\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt.jpg\" alt=\"\" class=\"wp-image-1232\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt.jpg 1900w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt-768x497.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt-1536x994.jpg 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt-310x201.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_basketballcourt-770x498.jpg 770w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_car.jpg\" alt=\"\" class=\"wp-image-1214\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_car.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_car-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters4.jpg\" alt=\"\" class=\"wp-image-1218\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters4.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters4-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters2-2.jpg\" alt=\"\" class=\"wp-image-1216\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters2-2.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters2-2-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters16.jpg\" alt=\"\" class=\"wp-image-1229\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters16.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters16-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters9.jpg\" alt=\"\" class=\"wp-image-1223\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters9.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters9-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters5.jpg\" alt=\"\" class=\"wp-image-1219\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters5.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters5-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1230\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1.jpg\" alt=\"\" class=\"wp-image-1231\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1.jpg 1900w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1-768x497.jpg 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1-1536x994.jpg 1536w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1-310x201.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_busstop-1-770x498.jpg 770w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters1.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters1.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters1-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters17.jpg\" alt=\"\" class=\"wp-image-1230\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters17.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters17-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters3.jpg\" alt=\"\" class=\"wp-image-1217\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters3.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters3-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters14.jpg\" alt=\"\" class=\"wp-image-1227\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters14.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters14-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters11.jpg\" alt=\"\" class=\"wp-image-1224\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters11.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters11-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters15.jpg\" alt=\"\" class=\"wp-image-1228\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters15.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters15-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters6.jpg\" alt=\"\" class=\"wp-image-1220\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters6.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters6-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters7.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters7.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters7-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"843\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters13.jpg\" alt=\"\" class=\"wp-image-1226\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters13.jpg 633w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/FDA_posters13-310x413.jpg 310w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,22,53,78],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-behavior-change","category-illustration","category-public-service-announcement"],"_links":{"self":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703"}],"version-history":[{"count":0,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}