{"id":921,"date":"2026-08-15T18:37:31","date_gmt":"2026-08-15T18:37:31","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=921"},"modified":"2026-08-19T15:02:22","modified_gmt":"2026-08-19T15:02:22","slug":"bloom","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=921","title":{"rendered":"Building Interest"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>CLIENT:NATIONAL HORTICUTURE ASSOCATION OF AMERICA AND LONGWOOD GARDENS<br>BUILDING A NEW GENERATION OF HORTICULTURISTS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To respond to a diminishing horticulture workforce, we knew we needed to come out bold to reach parents and middle schoolers about how amazing horticulture can be as a career. It was really about planting a seed. No pun intended. What was at stake? The future stability of gardening and food security in the U.S. is all. We developed a fun persona quiz where kids can find their archetype, produced social content about surprising careers in horticulture, and launched with Scholastic at the helm of classroom engagement. <br><br>Creative platform, art direction, video, activations, web, social, and print.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seed Your Future Campaign Kickoff\" src=\"https:\/\/player.vimeo.com\/video\/280829983?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Industry kickoff video to get members and associations onboard. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"2097\" data-id=\"926\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-960x2097.png\" alt=\"\" class=\"wp-image-926\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-960x2097.png 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-200x437.png 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-620x1354.png 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-768x1678.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-310x677.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2-770x1682.png 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work2.png 1728w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"2097\" data-id=\"922\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-960x2097.png\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-960x2097.png 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-200x437.png 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-620x1354.png 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-768x1678.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-310x677.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work-770x1682.png 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work.png 1728w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Sizzle Reel\" src=\"https:\/\/player.vimeo.com\/video\/1218721569?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Campaign Explainer. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Baltimore Orioles Plant Power\" src=\"https:\/\/player.vimeo.com\/video\/1218724288?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Get a behind the scenes look at the job of Baltimore Orioles\u2019 Head Groundskeeper Nicole Sherry! She and her crew do more than grow the field at Camden Yards, they power it. Find out if you\u2019re a Plant<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Unlock Your Plant Power- The Mastermind\" src=\"https:\/\/player.vimeo.com\/video\/1218724287?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/redirect?q=https%3A%2F%2Fwww.wearebloom.org%2Fstudents%2F&amp;redir_token=QUFFLUhqbkpqYmw3S2c3M2xhU0I1OEo5TU1iU3dObnBlQXxBQ3Jtc0tuaThoZ2xvTW5oYXNjVkplN3k2ZWRYcEg4VTB3WWE3UFBObXpPMFR1MGk0ZGo4RU04UG85c0NLS0tYNmZ5QXRtc1NJRjlRQ1FrY1pycFJOQjlzYXRJZ181cGJXcWZiOXJOMHpER1dWamxzbDhtUzR1TQ%3D%3D&amp;event=video_description&amp;v=Cb_IjQKOtsY\" target=\"_blank\" rel=\"noreferrer noopener\">It takes a Mastermind to understand the universe, and that\u2019s you. With your Mastermind powers, you have the ability to make plants stronger and smarter. Learn more about being a Mastermind here:&nbsp;<\/a><a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;v=C37QxJQs-Cg&amp;redir_token=QUFFLUhqa0NLVzBGWXAxdVZpd3puY2ZyaGVqQ2N6M3V1d3xBQ3Jtc0tuLVduVjZzTDJuSTNQTk8zbmJnOE1oN1gxWnpkdHQtSHVKY01remRFVldBZF9qQWFTcjg5eXQwTkNoTElUT0gyTDlzWHgzVV9uTHRMTXIzV3pTN3ByMzFXQXBTWDJsV2NYTGxVZmc5UkZseEloNElodw%3D%3D&amp;q=https%3A%2F%2Fwww.wearebloom.org%2Fstudents%2F\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.wearebloom.org\/students\/<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Plant Keeper Power\" src=\"https:\/\/player.vimeo.com\/video\/1218724286?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/redirect?q=https%3A%2F%2Fwww.wearebloom.org%2Fstudents%2F&amp;event=video_description&amp;v=WDugn5DZaiI&amp;redir_token=QUFFLUhqbUdrQ0xtRXdqc3VsaXZjQ3RqNUZ4TGVyNGU1d3xBQ3Jtc0trb083eTBjaWgwTXQ4UEVkcUhhZUs5WFN2R0ljRWxIVkhQU2dBTDNuMm1USUFGV0NUSGNMRHcyYkg1bFVNMUpvdHB4NGdHdFlBS1RaajlXX0JILU5ncUNRR0ZkbnhsaHlrSXJFSG9hSVFXS1ZzbTNiVQ%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Houston Snead is a Plant Keeper at the Jacksonville Zoo and Gardens where he grows snacks and natural habitats for wildlife. Plant Keepers have the power to help animals not just survive but thrive! Learn how you can harness the power of plants here:&nbsp;<\/a><a href=\"https:\/\/www.youtube.com\/redirect?q=https%3A%2F%2Fwww.wearebloom.org%2Fstudents%2F&amp;redir_token=QUFFLUhqbkpqYmw3S2c3M2xhU0I1OEo5TU1iU3dObnBlQXxBQ3Jtc0tuaThoZ2xvTW5oYXNjVkplN3k2ZWRYcEg4VTB3WWE3UFBObXpPMFR1MGk0ZGo4RU04UG85c0NLS0tYNmZ5QXRtc1NJRjlRQ1FrY1pycFJOQjlzYXRJZ181cGJXcWZiOXJOMHpER1dWamxzbDhtUzR1TQ%3D%3D&amp;event=video_description&amp;v=Cb_IjQKOtsY\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.wearebloom.org\/students\/<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Unlock Your Plant Power- The Foodie\" src=\"https:\/\/player.vimeo.com\/video\/1218723870?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Green collar jobs and your economy\" src=\"https:\/\/player.vimeo.com\/video\/1218723867?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLOOM! | Unlock Your Plant Power- The Challenger\" src=\"https:\/\/player.vimeo.com\/video\/1218723868?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"2097\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-960x2097.png\" alt=\"\" class=\"wp-image-927\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-960x2097.png 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-200x437.png 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-620x1354.png 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-768x1678.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-310x677.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3-770x1682.png 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work3.png 1728w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"537\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-960x537.png\" alt=\"\" class=\"wp-image-928\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-960x537.png 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-200x112.png 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-620x347.png 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-768x429.png 768w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-310x173.png 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4-770x430.png 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/bloom-work4.png 1728w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"672\" src=\"http:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-960x672.jpg\" alt=\"\" class=\"wp-image-750\" srcset=\"https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-960x672.jpg 960w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-200x140.jpg 200w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-620x434.jpg 620w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-310x217.jpg 310w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site-770x539.jpg 770w, https:\/\/www.designisstrategy.com\/work\/wp-content\/uploads\/longwood_site.jpg 1440w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,22,73],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-behavior-change","category-campaign-strategy"],"_links":{"self":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=921"}],"version-history":[{"count":0,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/1097"}],"wp:attachment":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}