{"id":942,"date":"2023-12-22T18:36:00","date_gmt":"2023-12-22T18:36:00","guid":{"rendered":"http:\/\/www.designisstrategy.com\/work\/?p=942"},"modified":"2026-08-22T13:11:27","modified_gmt":"2026-08-22T13:11:27","slug":"concerned-scientists","status":"publish","type":"post","link":"https:\/\/www.designisstrategy.com\/work\/?p=942","title":{"rendered":"Relating Choices"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sometimes the best way to get people to change behavior is to make it impossibly relatable\u2013 like making sustainable energy choices as simple as choosing a new roommate. We produced this ad for the Union of Concerned Scientists as a way for them to get more creative, human, and relatable with their messaging. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smoker :60 ( Select - Clean Broadcast )\" src=\"https:\/\/player.vimeo.com\/video\/357070967?dnt=1&amp;app_id=122963\" width=\"710\" height=\"399\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Made in collaboration the CatEye productions consortium. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,8],"tags":[],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-video"],"_links":{"self":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=942"}],"version-history":[{"count":0,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/posts\/942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=\/wp\/v2\/media\/1102"}],"wp:attachment":[{"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designisstrategy.com\/work\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}