Cold Spring Harbor Laboratories in Long Island is a little known secret. In fact, it was the place DNA was founded. But no one knows that do they?
Our Fleishman HIllard team was brought in to consult and produce a new interactive brand for Cold Spring. We created a very stripped down but nuanced site that reflected the lab’s innovative architecture and research. Pairing their offering down to Research and Education, we were able to bring focus to the brand, it’s mission, and how people navigated their site. We applied our user experience group, brand people, and designers to bring this thing together. It’s a major contender and needs a pro site to aptly reflect it online.