WHO Campaign

CLIENT; WORLD HEALTH ORGANIZATION
PROJECT: WORLD IMMUNIZATION WEEK CAMPAIGN

Partnered with the WHO to develop global campaigns for World Immunization Week across six languages during a period of rising vaccine skepticism. We developed the creative platform, the look and feel, versioning, the videos, social content, and sharable toolkits for moms and workers on the ground throughout the world to mitigate disinformation. All in six languages. The work represented a strategic shift for the UN, countering misinformation with compelling storytelling and accessible, shareable content.