Surfacing Olympus

CLIENT: OLYMPUS
PROJECT: MODERNIZE THE OLYMPUS BRAND

We moved Olympus from “that camera company” to a global leader in medical optics.We workshopped Olympus leadership to eventually reposition the brand, developing a unifying brand model and narrative under the line True to Life, then rolling it out across the U.S. divisions to eventual worldwide adoption and marketing. This new way of describing Olympus connected their legacy as a leader in photography and optics to the medical technology company they have become.