Federal Giving

CLIENT: GLOBAL IMPACT / COMBINED FEDERAL CAMPAIGN
PROJECT: SHOW SOME LOVE CAMPAIGN

When federal giving was down and needed a fresh take to get energized, I partnered with Global Impact to rebuild the Combined Federal Campaign better known as the CFC around something simple and human: employees nudging employees, a peer-to-peer play. We developed a new campaign identity, design, and message that moved participation back up through storytelling, video, and social activation. Turns out giving people the agency to Show Some Love in their own way was just the trick to get people caring.. and giving again. As part of our campaign, we would enlist Federal employees to tell their stories to make need relatable. Because this was a Federal campaign, we couldn’t pay talent or misrepresent people in uniform so working with real people from real agencies was a must.