Explaining DHS

CLIENT: DHS CYBERSECURITY
PROJECT: BRAND OVERVIEW PRINT

We were slowly building a brand from the inside out for a new agency that had none. Without the luxury of providing the usual sequential steps to develop a brand identity, we started with materials and worked our way up. This project was a great exercise to develop art direction and copy in a small handout that could be used for seminars, workforce development, media, and whoever else needed a pithy overview that felt real and sophisticated.